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Audiences

Find investors and define a focused audience.

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Explore investors

Open Audiences to browse investors. Narrow the list using the filters available in your workspace, then open individual investor profiles to understand the context behind a potential fit.

Define a segment

A segment describes the investors you want to reach. Use criteria such as investor type and geography to focus your audience, and review any exclusions before proceeding.

Start with the criteria that matter to your fund. An overly narrow segment can leave out relevant investors; an overly broad one can make your pitch less specific.

Review campaign investors

During campaign setup, review the investor selection before moving on to messages. Treat matching information as a starting point for your review, and check that the selected audience fits the pitch you plan to send.

Next step

With an audience in place, prepare your campaign.